Pac-12 commissioner Larry Scott will announce the details of the conference's new television deal at a press conference on Wednesday morning. The deal, which is expected to earn the Pac-10 $3 billion over 12 years, will reportedly be the most lucrative media rights contract in college athletics. Word leaked on Tuesday indicating ESPN and FOX would split the primary contract, with the Pac-12 retaining rights to its own network.
The press conference begins at 8 a.m. PDT. It will be streamed live at the Pac-10 website. While we know most of the framework of the contract already, Scott is expected to announce the details, as well as what it means for the conference as a whole.
Pac-12 fans are clearly excited about the contract, which will significantly increase the revenue flow for every institution. Where once the conference lagged behind in the media realm, it now will sit at the top of the pile. In addition to the revenue boost, the conference will also see increased exposure as every football and basketball game will be televised, either on ESPN, the FOX family of channels or the Pac-12 network.
For the latest on the deal, check out our Pac-12 TV contract StoryStream. For more on our local teams, head over to CougCenter, SB Nation's Washington State blog, and UW Dawg Pound, SB Nation's Washington blog.